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What Is Online Marketing?
Online Marketing, also known as internet marketing, speaks specifically to building a brand and attracting prospects to your business via Internet-based tactics (i.e. website, blog, social media, etc)
This should be pretty self explanatory, but in case you need some elaboration here, a website can act as an online platform for your business to be able to provide company information, showcase achievements, receive inquiries, conduct online sales, build credibility in your industry, and more. It’s the foundation of your online marketing presence, as all of your other marketing efforts direct back to your site.
Think about it like this: your website works ’round the clock for you, 24/7. How many employees can you say that about? When you take good care of it by staying in front of ever-changing online trends and knowing what to avoid, your content and design stays current and up-to-date, and your site will continue operating optimally.
SEO (Search Engine Optimization)
Search engine optimization, or SEO, is an excellent process you can use to organically bring more visitors to your website. Generally speaking, performing SEO for your website will ensure that it appears high on the list of results returned by a search engine when prospects are online searching for products, services, or knowledge related to the content on your site.
There are many creative and technical ways to utilize SEO for your website, from incorporating keywords into your text & content to simply linking internally throughout your site to your other pages, articles and resources.
Whether featured on your website or standing on its own, a blog is an invaluable way to delight and educate prospects & clients and build credibility in your industry.
It will also help you generate and nurture leads through calls-to-action featured in your articles, as well as improve client retention by developing a relationship with current clients. And if you’re a locally-run business, it can be a great way to connect with your community.
Additionally, if utilized through your website, blogging can improve your SEO (Search Engine Optimization) rankings by including keywords for your industry in the blog article URLs, headlines, content, etc. In a way, blogging is like vitamins for your website!
Email marketing is a great, inexpensive way to focus on long-term nurture for your leads and for you to generate a high return on your marketing investments, as well as increase brand loyalty for existing clients or customers. According to research, email marketing is here to stay, so may as well take advantage, right?
What’s even more amazing is email marketing is a versatile tool for catering specifically to where in the buying process prospects, leads and clients reside. For instance, if you’re an accountant offering residential bookkeeping services as well as tax planning services for small businesses, you can have email marketing campaigns for each service that are tailored to prospects and clients looking specifically for those services.
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