Welcome To My Website Today I Will Tell You About Pixel Caffeine WordPress Plugin
Marketing on Facebook is not the same anymore.
Unlike a few years back, when Facebook pages used to be completely free and one could rely on driving decent traffic from them, we can’t rely on driving a lot of organic traffic from Facebook pages.
This is why most bloggers have started taking the help of paid promotions on Facebook in order to have their articles reach their target audience.
And thanks to retargeting, paid marketing is not as costly as it used to be. If you don’t know what “retargeting” is, this article will help you understand.
This simple, yet effective, tweak will ensure better visibility and engagement, and it will also cost less.
Setting up Facebook pixels and creating a Custom Audience is easy for any marketer, but for bloggers who are new to digital marketing, this could be a little overwhelming at first.
However, you have me here to help you learn! Today, I’m sharing with you a free WordPress plugin called “Pixel Caffeine” which will let you do lots of great stuff.
- Set up a Facebook pixel.
- Create a Custom Audience.
- Set up a conversion event (advanced feature).
- Track an eCommerce conversion (Supports EDD, WooCommerce).
- And a lot of other things…
How To Configure Pixel Caffeine Plugin
Alright, so let’s get started and set up this awesome Facebook advertising WordPress plugin.
- Log in to your WordPress dashboard, and then install and activate the “Pixel Caffeine” WordPress plugin.
- Click on Set Up Now after activating the plugin.
You’ll now be in the General Settings area, and here you need to connect your Facebook account. Alternatively, if you are an experienced user, you can add pixels manually.
- Click on Facebook Connect, and link the plugin to your Facebook Ads account.
- Select the Facebook Ad pixels you would like to use.
- Click on Apply, and then click on Save to apply these changes.
Well, congratulations! You’ve just added a Facebook pixel to your WordPress blog. Now everyone who visits your WordPress blog will be tagged, and you can run Facebook Ads which only target those visitors.
Now, for this tutorial, our job is half done. The next thing is to set up our Custom Audience. For this tutorial, I’m setting up a Custom Audience for users who have visited the ShoutMeLoud SEO category.
If you get decent traffic on your blog, in a few minutes, Facebook will prepare your Custom Audience for you. Once that’s ready, you can start promoting your articles to these newly-created, laser-focused Custom Audiences.
Pro tip: You can also use Facebook lookalike Custom Audience feature to further reach out to a closely related new audience.
For those who are using Easy Digital Downloads and WooCommerce, you can also take advantage of this plugin to show ads to people who have left your site in the middle of buying something. You can design and set up a funnel that can offer them a special discount in order to make money from what would otherwise be a lost sale.
As I said above, even if you are not ready to run Facebook Ads right now, you should add Facebook pixels and also set up Custom Audiences based on categories and/or other parameters
Believe me, this information will come in handy sooner rather than later.
Overall, the Pixel Caffeine plugin is a great way to achieve this objective. It is free, easy to use, efficient, and effective. It’s an absolute must-have.