Paid Traffic Pros And Cons!

Welcome To My Website Today I Will Tell You About Some Paid Traffic Pros And Cons! How They Effect your website traffic.

Paid traffic comes in many forms, such as with pay per click advertising platforms like Google’s Adsense, text links, etc; as well as by the purchasing of banner Ads on other sites, automated traffic sources run by bots, paid ads on social networks like twitter or facebook, just to name a few. Paid traffic ranks among the number one marketing tactic of all those used online today. It also tends to be the least effective marketing tactic as well. People often get so consumed by marketing that they actually lose sight of their product, causing their business to ultimately fail. That being said, marketing with paid traffic is by all means not a set it and forget it marketing tactic.

Here Are some pros and cons of paid traffic.


It’s fast:

This is a no-brainer. If you want traffic in 30 minutes, pay for it.

I’m not a patient person.  I want results fast.  I can set up paid campaigns in minutes and get traffic.  You can too.

Okay, it’s not that easy because while you can get traffic instantly, it won’t necessarily be profitable out of the gates.  You’ll need to test a lot, and I mean a lot to make money from paid traffic but once you have a winning campaign, cranking up profits is easier.

Chances are, and assuming you’re in a niche that works and are well monetized, you can generate profits faster with paid traffic than with organic SEO.

Easily scalable into massive profits:

Once you have a positive return on investment (ROI) from a paid campaign, making more money is a matter of increasing the ad budget.  Now, this can be tricky on Facebook because adjusting budgets can impact ad performance.  I wish it weren’t so, but it’s been my experience.

If you prefer not messing with an existing winning ad campaign on Facebook, you can launch an identical ad but start it with a higher budget.  This doesn’t guarantee similar results, but it’s worked for me.

Generally, the key with low cost Facebook traffic is punching out a lot, and I mean a lot of adsets.  Wait 3 days and pause the losers.  Hopefully you have a handful of winners.  Do this every day for a month and hopefully at the end of that month you have dozens of winning campaigns.

If you us Bing Ads and/or Adwords, scaling up is super easy and adjusting budgets doesn’t impact results nearly as much as it does on Facebook.  I use PPC primarily for my local marketing gigs and it’s awesome.  That said scaling is limited due to geographic restraints.

It’s the best way to turbo charge a new website:

If you want to get the word out about your site, buy targeted traffic.  It’s that simple.  Even if you break even on the front end, depending how you monetize on the backend, it’s worth buying that traffic.

People will sign up to your email list.  People will share your content.  People will discover your website.  You may even get a few links.  These are all positive results of traffic.

Email subscribers:

If you attract email subscribers, paid traffic is the fastest way to build up a large list fast.

Social fans:

If you use Facebook ads, you’ll attract fans with the ads.  Once you have fans, you can get organic social traffic.  That’s a really nice collateral benefit of Facebook ads.

I’m not talking about Like campaigns.  You will still attract fans with “click to website” Facebook campaigns.

Generate fast profits to reinvest into growth:

I’m not saying every website will profit with paid traffic.  Sadly it’s simply not possible in every niche.  That said, profiting is largely dependent on several factors including ability to come up with highly engaging ads and of course awesome monetization.

If you can make paid traffic profitable, you can generate a lot of capital to reinvest into your site.  I plow most of my profits back into content to grow the organic search traffic.

Possible SEO benefits:

I have a hunch paid traffic helps organic search.  I can’t prove it, but I think it helps.


May lose money:

I’ve launched many ad campaigns that lost money.  Fortunately the winners put me in the black overall.

It only takes one or a few winning campaigns to generate some great profits.

However, if you never do get profitable with paid traffic, you’re left with a net loss.  That’s no fun, not to mention all the time wasted on testing.

Therefore, while the allure of paid traffic is strong, and I love using it, please keep in mind losing money is a realistic outcome.

Labor intensive:

This is the biggest reason I’m investing more time and money in organic search traffic and less in paid campaigns.  My organic search revenue is climbing really nicely.  I’m thrilled about it.

Frankly, managing hundreds of paid ad campaigns is tedious work.  It’s boring.  I like testing, but managing them is labor intensive.

The worst aspect is it cannot be outsourced.  I’m not at the point where I can hire a crackerjack media buyer.  I’m not a Fortune 500 company.

Therefore, if I want to publish more massive niche sites, I need to outsource more of it.

Nevertheless I still buy traffic regularly.  The profits are awesome.  I just don’t depend on it like I used to… it’s a complimentary instead of primary traffic source.

Many variables to juggle:

Ad prices go up, profits go down or disappear.

Ad revenue or product conversion goes down, profits go down or disappear.

Unless your margins are huge, the variables with buying traffic can make it difficult to profit.  Profits fluctuate.

Therefore, when you’re enjoying a positive ROI, milk it for all it’s worth.

Overall though, while ad prices and revenue fluctuate, I’ve been fairly profitable with paid traffic more often than not.

Works better in some niches than others:

I wish paid traffic worked in every niche.  I’m sure it could, but it will depend largely on monetization strategy and conversion as well as the ability to create ads that are highly engaging so the cost per click is low.

Caution regarding paid traffic:  If you start paid campaigns, start with very small budgets.  Be prepared to test a lot, and I mean a lot.  Do not use borrowed money.  Track results carefully in the beginning.  While it sounds easy, it isn’t… but it’s possible to make it work.

It’s boring:

Setting up 100 Facebook ad sets, Adwords campaigns and/or native ad campaigns is boring, tedious work.  Managing it all is also boring.  It’s a lot of number crunching (which I don’t mind too much), but then one must go through hundreds of campaigns, ad groups and/or adsets making adjustments.  This work must be done several times per week or once a day.

I prefer keyword research and coming up with content ideas.

The trouble with paid is I’m not prepared to outsource it.  I’m not in a position to pay a skilled media buyer big bucks to manage campaigns, let alone hand over the keys to the ad budgets.  I would need a much more profitable operation for this to make sense.

That said, it’s hard to complain about some boring work throughout the week if it’s spitting out tremendous profits.  The profits, when they materialize are worth the boring nature of managing paid campaigns.

Hope You Like It….

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Tanmay arora is the cheif seo expert and the founder of "bonusproducts". He has a very deep interest in all Marketing topics whatsover.His passion,dedication and quick decision making ability make him stand apart from other

One thought on “Paid Traffic Pros And Cons!

  • November 9, 2017 at 9:51 am

    You can definitely see your enthusiasm in the work you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. Always go after your heart.


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